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Core Principles

Create, don’t regurgitate

Some writers are simply consolidators who follow a pattern: They meet with SMEs for interviews, gather documents and existing notes, and then disappear to work. When they return, they present the same material in a new layout and format. Technical writing is not desktop publishing. Good technical writers synthesize content.

Grow continuously

Tools and technologies are means to our ends. Good technical writers master specific tools. Great technical writers are tool and technology agnostic. We pride ourselves on being able to learn new technologies, tools, and methodologies all the time. We value plasticity and enjoy new challenges.

Context & illustration matter

Even procedural steps and reference articles benefit from contextual clues and illustrative devices. Great technical writers empathically understand users and create the connections to convey ideas effectively. Great technical writers understand and create user stories.